Drive revenue and lower operating costs
Always Be Available
As mobile and tablet browsing begins to eclipse desktop computing, everyone from small clinics to large hospitals are building device-agnostic experiences through responsive design. Our content strategy involves thinking about and researching how your current and potential patients will interact with and advance through the website. Then, we design a mobile-first website, ensuring that everyone has a seamless experience on all devices, set up geolocation so that the nearest clinic or office is easily found, and continue to A/B test our solutions to obtain the optimal performance.
Always Be Attracting
Our medical and healthcare industry websites lay the foundation for ongoing marketing, patient retention, and ongoing customer attraction. Our process helps establish and solidify your brand identity, substantiate an online presence, and optimize your content for targeted keywords and phrases. Although you won’t compete against Mayo Clinic or WebMD, you will appear in local search results and branded keyword searches. This means your professional, optimized website (and the content you’re producing and promoting) will appear in front of more potential, local patients when they’re at the most impressionable stages of the patient journey.
Always Be Accessible
There are a lot of red tapes and legal hoops to jump through in the healthcare industry—especially when you’re marketing a clinic, practice, or emergency center online. Our strategists, UX designers and writers all not only adhere to healthcare best practices but also put patient security and ease-of-use at the very top of our priorities when building and creating content. We also ensure your appointment requests and patient forms are up to HIPPA regulations and that the entire website is AA compliant with WCAG.