Data-based and content-focused strategies
Knowing yourself — And know your audience
Our campaign strategies start by getting to know you first to ensure your brand and message are solid. Then, our team performs market research to identify who your audience is, channel research to determine where they are, and how to get your content in front of them.
Our user flows identify how your audience would interact with content and which content format is best to communicate your message. By identifying what content and formats work best, we can pull together pieces of content that have been valuable historically and build off of these pieces of content to create pieces to engage your audience with.
A Visual Guide
With our research and audience in hand, we will create our digital marketing report which includes a visual guide showing your audience’s journey during the campaign to identify when they will interact with your content, calls-to-action, and the steps that happen after converting. This step simplifies content creation and content management, and the ultimate execution of the campaign.
Setting Benchmarks and Measurement
With the complete plan and end goal in mind, we set benchmarks and create a measurement plan. We know the big goal is likely generating more business and having a positive ROI (which we measure in our proprietary software) but we also look at the key performance indicators such as entrance, click-throughs, and conversion rates to inform our strategy and measure success.
