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    Originally Published June 16th, 2014
    Updated November 11, 2015
    Updated July 13, 2018

    If you’ve been following our blog you may have noticed how serious we are about gathering user data and reporting it through our client dashboard & Google Analytics. After all, if you’re not able to report the results from your efforts, then what’s the point?

    Our digital marketers and developers teamed up to create a WordPress plugin that easily tracks important events on your site—far easier than adding event tracking manually.

    The Gravitate Event Tracking plugin offers a more effective method of tracking engagement with specific elements on your site that feed directly to your Google Analytics reports, automatically!

    Now, let’s cover the details. In this post I’ll show you:




    Gravitate Event Tracking Plugin

     Requirements for your WordPress site

    To use this plugin your site must meet the following requirements:

    • Be updated to at least WordPress 3.5
    • Have jQuery installed on the site
    • Have Standard Google Analytics or Universal Analytics (for reporting)

    Currently, the plugin is compatible up to version 3.9, but we will be working to ensure its compatibility to the most recent version of WordPress as it continues to update.

    How to install Gravitate Event Tracking

    To install this plugin, you can search “Gravitate Event Tracking” with the WordPress plugin search or go to our page on to download the plugin directly and install it through FTP.

    Once installed, you’ll need to go to the “Plugins” menu and activate it. After activation you’ll be able to configure the plugin via:

    Settings>Gravitate Event Tracking

    Presets for Gravitate Event Tracking

    By default, the plugin is currently set to track when certain file types are selected. The file types are:

    • Pdf
    • Doc
    • Docx
    • Ods
    • Odt
    • Xls
    • Xlsx
    • Txt
    • Zip
    • Csv

    It is also set to track when a button is clicked with the input type set to “submit”—common within contact forms. For assessment purposes, the label is preset to include the title of the element selected and the URL, so during reporting you’ll be able to easily understand “what” element was selected and “where” the selection took place.

    We’ve also included a default event titled, “Generic Event Tracker” allowing you can add the class ‘.gtrack’ to any item you wish to track. For example:

    <a href="event I want to track" class="element gtrack">example link</a>


    We’ve added the ability to change the Category, Action, and Label for each of the events, and even add new events as needed.

    How to Add Custom Tracking to Gravitate Event Tracking

    To add customs tracking to Gravitate Event Tracking follow these steps.  In the example, we will be adding event tracking to an email.

    Step 1: Go to Settings > Gravitate Event Tracking

    settings > gravitate event tracking

    Step 2: At bottom of screen, click “+ Add Custom Tracking” button

    add custom tracking

    Step 3: Enter custom Title/Description, Selector/Element*, Category, Action, & Label – Since we are tracking an email, you’ll want to label it something that makes sense, so I’ve labeled them:

    • title/description – “Email Tracking”
    • Selector – “.track-email” Or you can copy the unique selector for any item on your site and place it here, it doesn’t have to be a custom class or ID.
      • You are also able to track any link that contains an element so any email link with a[href^=”mailto”] or any telephone link with a[href^=”tel”]. If you use these two, you don’t need to insert any custom id or class selector (skip steps 4 & 5). 
    • Category – “Contact”
    • Action – “Email”
    • Label – “Email_{ITEM_TITLE}_{PAGE_URL}”

    After you’ve entered data be sure to click “Save Changes”

    add data

    *The Selector/Element could be from code currently on the site or from a new class added to certain events. If you chose a class, you’ll need to go to each element you want to track and add the class to it. See previous post, “Event Tracking WordPress Edition” step 4 for more information.

    If desired, you can copy the labels from the presets as these include the title of the element and URL that the event occurred, but you’ll still want to customize the label slightly based on the Title/Description.

    Step 4: Go to your page with the email link on it and edit it viewing the text

    go to edit html

    Step 5: Inside of the link, add the class that you created earlier, class=”track-email” and make sure it has a title as well, for reporting purposes.  If it does not, add the title, which could be the email itself title=”hello”.  After you are done be sure to update the page.

    add class and title


    After your tracking is set up you should be able to log in to your Google Analytics and go to Behavior > Events > Events Overview and under the category “Contact” you’ll see how many clicks this email has received.

    Now that you know how to use the plugin be sure to go to WordPress and download our Event Tracking Plugin for your website. Hopefully this will help you start tracking items on your website and report positive results from your efforts.

    If you would like to download the PDF version of this post click here: Event Tracking Plugin: Gravitate Event Tracking PDF

    Please share if you would like or comment if you have any questions!

    Version 1.2.1 Update:

    We have updated the plugin and added Advanced Settings page which you can access in the top right of the plugin screen.

    advanced settings for gravitate event tracking

    The advanced settings now comes with Delay re-capture settings. This allows you to add tracking to elements that get created after load.

    This is great if you are importing some javascript that creates elements on your website as those elements are not always available immediately to Gravitate Event Tracking and require a couple extra seconds (depending on internet speed) to load.

    If the Elements are not available right away to Gravitate Event Tracking it will re-check for the elements after a period of time which you are able to set.

    The Advanced Settings will also be Imported and Exported with the Import/Export feature. Please note that Exporting Settings from version 1.2.0 will not work importing in version 1.1.1 or lower. But you can Import settings from 1.1.1 or lower into version 1.2.0

    Version 1.4.1 Update:

    We have updated the plugin and added more default settings. The default settings include:

    • All Submit Buttons
    • All Form Submissions
    • All External Links
    • Resized Screen
    • Scrolled
    • Scroll Depth
    event tracking version 1.4.1

    These presets should allow your team to track more user behavior on your website and analyze this behavior.

    How to Track All Email & Telephone Link Clicks