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    Write It Better

    SEO doesn’t have to be complicated. Yes, technical SEO matters. Yes, on-page SEO matters. But those best practices will change over time. We need solid principles to guide us, tried and true principles. Here’s one principle that may seem simple on the surface but goes deep in practice.

    This is the principle of “write it better” – also known as making kick-ass content that YOU would want to read.

    How do you implement the “write it better” principle? It’s easy. Just do this:

    Go to Google and type in the primary keyword that you are trying to rank for. Peruse top-ranking pages, make some notes, and write something better! That’s it.

    Now go make something great!